From the perspective of artistic context, art communication has two meanings: one shares artistic language system to another through linguistic media; people conduct exchanges, exploration and cooperation in respect of artistic contents, forms, appreciation, thoughts etc.under the artistic theme. The former belongs to the "situational context" category and the latter the "cultural context" category.

As an exhibition brand for Nongyuan Group, the "Image And Imagination”— the Chinese and foreign artists exchange exhibition has been successfully held in 40 countries, such as France, Germany, New Zealand, Hungary, Russia, Mauritius across four continents (Europe, Africa, Oceania, Asia) since its foundation in 2012.

With over 100 activities like international exhibitions, forums and academic salons, it tries to offer the artists who participated in Nongyuan residency program an opportunity to go aboard and to expand their international influence.